ASRock will Enters Tablet PC Market in the Quarter 2 2011

Sultan Muda Siregar

ASRock motherboard manufacturer based in Taiwan is planning to enter the tablet PC in the second quarter of 2011 with the help of its parent company Pegatron Technology, according to vice president of sales divisions Jun-Ying Li The company is already in the process of evaluating the two models of tablet-sized 7-inch and 10 inch, and will consider the Nvidia Tegra processors 2 and 3.0 as a combination of Google's Android platform for such devices, according to Li.
As for the motherboard business, the company failed to achieve its original goal of sending nine million motherboards in 2010, and in fact only mengiirim eight million units.
But the company plans untukmemiliki ASRock nine goal-million-unit for 2011 and increase the proportion of deliveries-mid range and high-end motherboards that are above U.S. $ 50 from current 20% to about 30% in 2011 to increase the average selling price of products overall average.

There are approximately 75 million motherboards shipped worldwide in 2010 with a top-three vendors that have a market share of around 60% and more servings will move into the top three vendors, their market share had increased to about 65% in 2011, but , branded motherboard shipments worldwide could fall 5-10% this year due to shortage of manpower and materials, while consumer demand in China will also be affected by inflation and the emergence of new products such as tablet PCs, causing a global motherboard shipments in the region could fall from 24% currently to just 22% in 2011.
ASRock motherboards currently outsource to Hong Kong Fittec Electronics, which has factories in China. Faced with rising labor costs and labor shortages around 20% in China, Fittec plans to divert some orders to factories in Vietnam, increasing the share of production from only 10% to 20% to help solve the problem ketenagakerjaan.as